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  • CATI
    29 October 2025

    Reliable Data Collection starts with proactive management

    Reliable data starts long before fieldwork begins.  Picture this: your multi-country B2B study launches next week. The client presentation is set, stakeholders are aligned. Soft launch approved, quotas on pace, interim data on Friday. That’s what good planning looks like.  For Research Directors and Insight Managers, the real priorities are clear: credible timelines and trustworthy data quality. And here’s the part that often gets overlooked: outcomes aren’t decided during fieldwork—they’re decided weeks earlier, in the planning phase.  At…
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