Tom opens his first market research call centre in a small local agency in southern Germany.
Tom thinks big and opens IFF International in the European big five. Ennio accepts the challenge as branch manager of the Italian call centre.
The winning bet
With 5 branches and 100 employees the company has established itself as one of the leading data collection players in Europe.
Tom and Ennio focus their energies on just three branches - Germany, Italy and the UK - but open up to telephone surveys in all EU countries, North and South America.
The company achieves maturity with over 300 research studies per year, over one million telephone interviews with a geographical scope of over 80 countries.
The Digital Revolution
From analogue to digital, the company starts a data collection activity via CAWI (online surveys) using social networks to reach respondents.
Ennio experiences quantitative interviews using technologies such as webcam interviews and voice assistants (Alexa).
The company develops a system for interviewers to work from home and CATI@home, a global remote call centre, is born.
IFF International - You ask we survey becomes FFIND - Beyond Data, therefore no longer a normal call centre but a data collection expert with an innovative and strongly digital character.