CATI Survey Method
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CATI Survey Method19 September 2017What if someone calls you with a different country code?
What do you do? I tend to answer because my cell phone number is everywhere, on LinkedIn, on market research directories, on my website, so not answering might be like losing a deal. I’m a manager, so it’s different. Ms. Maria, a housewife from Rome, who lives to keep…Continue Reading
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CATI Survey Method8 August 2017Advantages and disadvantages of a telephone market research
What is the purpose of a market survey? If you are reading us it is because you are our follower,… -
CATI Survey Method15 April 2017Disadvantages of face to face interviews
When I do my job is not rare that many people ask me whether it is more advantageous or disadvantageous… -
CATI Survey Method10 April 2017How to manage a multi-country CATI survey
800,000 respondents in over 60 countries. No, we are not exaggerating. These are figures that annually concern our international market… -
CATI Survey Method4 April 2017How to become a telephone interviewer
I have always had problems explaining to my friends what my job is all about…has it ever happened to you?… -
CATI Survey Method28 March 2017How long should a telephone survey be?
How long should a telephone survey be? First of all: the duration of an interview will affect the result of… -
CATI Survey Method13 March 2017Making decisions in the company with conjoint analysis market research
In the early 70’s two professors from the Wharton School of the University of Pennsylvania, Paul Green and V.R. Rao,… -
CATI Survey Method10 November 2016The tone of voice is essential for the CATI survey
Communicating is something between a form of art and a cerebral marathon. You need to put your head, heart and… -
CATI Survey Method8 November 2016When should a CATI survey specialist intervene on the questionnaire
Have you ever wondered what happens when we receive a questionnaire? Oh wait, maybe I just started with the…