FFIND takes stage at the ESOMAR Congress: Disruptive Market Research with XR Surveys

We are thrilled to announce that FFIND will take the stage for the third time at the ESOMAR Congress, taking place from September 8-11, 2024, in Athens. This event brings together the best minds in data, research, and insights, combining human expertise, compelling storytelling, and advanced technologies. ESOMAR, as the global organization for our industry, provides an ideal platform for showcasing cutting-edge methodologies. 

Our paper, “Beyond Screens: Disruptive Market Research with XR Surveys” was selected by a distiguished committee from over 400 submissions, underscoring the relevance and innovation of our work. We are excited to present it on September 9th at 2:55 PM in the Ballroom. 

At FFIND, our commitment to innovation drives us to develop solutions for key industry challenges: How can we make surveys more engaging? How can we effectively reach younger generations? These questions led to the development of Rexee, our comprehensive platform for market research in Extended Reality (XR). 

Rexee offers support for both quantitative and qualitative research methodologies, going beyond conventional methods, offering advantages in the way we conduct market research compared to traditional methods 

Our ESOMAR presentation, Ennio Armato (Global CEO) will feature a compelling case study on energy drinks, highlighting the significant advantages of VR headsets in market research compared to traditional methods.

For attendees joining the ESOMAR Congress in Athens, we have an exciting opportunity in store. We’ll be offering a thrilling VR Museum experience that provides a firsthand look at the future of market research. This immersive demonstration showcases how cutting-edge technologies can revolutionize our understanding of consumer behavior and preferences.  

If you’d like to learn more about our XR survey solutions or our upcoming ESOMAR presentation, feel free to contact us!