Assirm Forum 2020: our speech is “Smart Respondent Era”
This year the national market research event will take place on November 19, 2020, for the first time online through the Digital Events platform. It is free of charge and as always has a very high-level speech program schedule.
We are waiting for you in our virtual stand.
We can chat or meet on webcam.
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The plenary session will take place in the morning from 9 a.m. to 11 a.m. and will obviously include as one of the main actors President Matteo Lucchi, with a strongly optimistic speech, “Knowledge can save markets”. To follow:
- Being aware to drive change
Young Confindustria Enterpreneurs
- Rachael: the future is now
SWG and Regione Friuli Venezia Giulia
- To keep pace with consumers research must become agile
Rai Pubblicità and Toluna
- Knowledge is the basis for the success of companies and talents
LVMH Watch & Jewelry Italy, AXA Italia, Piaggio Group
- Dialogue with IFF International & Dynata
Dynata and IFF International
Immediately after the short round table with Dynata, at 12:00 p.m. our speech will start:
Smart Respondent Era: Tik Tok surveys, webcam interviews and the ear of Alexa in the homes of consumers.
Speakers: Ennio Armato (Branch manager) and Alessandro Imborgia (Client director)
Then follows the afternoon plenary session introduced by Tommaso Pronunzio, ASSIRM vice-president. The first session has very special guests, basically the representatives of the main market research associations:
- Joaquim Bretcha, President ESOMAR
- Jane Frost, CEO of MRS UK
- Maurice Ndiaye, Co-President of ADETEM FR
- Bernd Wachter, Chairman of the board, ADM DE
From 11am onwards, in addition to our workshop, there will be many other high-level presentations. We recommend you to consult the program and register (it is free of charge).
17 September 2020This is the full video that we broadcast at ESOMAR Insight Festival 2020 on September 15, 2020.