CATI Survey Method

CATI Survey Method

8 August 2017

Advantages and disadvantages of a telephone market research

What is the purpose of a market survey? If you are reading us it is because you are our follower, our customer, or maybe a potential one or simply because you are interested in the subject and you have landed on our pages while searching for something on Google and…
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CATI Survey Method

15 April 2017

Disadvantages of face to face interviews

When I do my job is not rare that many people ask me whether it is more advantageous or disadvantageous…
CATI Survey Method

11 April 2017

Briefing in a call center, (my) invincible method

Have you ever wondered where a caller’s training is based on? With this post today I want to address this…
CATI Survey Method

10 April 2017

How to manage a multi-country CATI survey

800,000 respondents in over 60 countries. No, we are not exaggerating. These are figures that annually concern our international market…
CATI Survey Method

4 April 2017

How to become a telephone interviewer

I have always had problems explaining to my friends what my job is all about…has it ever happened to you?…
CATI Survey Method

28 March 2017

How long should a telephone survey be?

How long should a telephone survey be? First of all: the duration of an interview will affect the result of…
CATI Survey Method

13 March 2017

Making decisions in the company with conjoint analysis market research

In the early 70’s two professors from the Wharton School of the University of Pennsylvania, Paul Green and V.R. Rao,…
CATI Survey Method

10 November 2016

The tone of voice is essential for the CATI survey

Communicating is something between a form of art and a cerebral marathon. You need to put your head, heart and…
CATI Survey Method

8 November 2016

When should a CATI survey specialist intervene on the questionnaire

Have you ever wondered what happens when we receive a questionnaire? Oh wait, maybe I just started with the…

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