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  • CATI
    14 November 2025

    What makes Sample Quality actually reliable

    Why “hitting quotas” doesn’t mean you reached the right people—and how to ensure your sample delivers credible insights. You’ve commissioned a study targeting senior marketing decision-makers in B2B tech companies. The fieldwork wraps on schedule. Quotas filled. Dataset delivered. Then analysis begins, and something doesn’t add up. The…
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