FFIND VR interviews take stage for the first time at the Radio Advertising Summit in Cologne

The Radio Advertising Summit, which will take place in Cologne next April 24th, stands out as the German must-attend event for decision-makers and innovators in the audio and advertising industry. An inspiring event organized by Radiozentrale, a collaborative hub for public and private radio stations, with the participation of marketing executives and CEOs of advertising firms and media agency leaders. 

This year, the Radio Advertising Summit explores the dynamic interplay between the AI revolution and the enduring quest for authenticity. FFIND will be present as a technological partner to unveil our groundbreaking approach to market research.  

Audio goes virtual reality: for the very first time attendees will have the unique opportunity to wear VR headsets at the FFIND corner, located at the Future Laband participate in an immersive survey about the Radio Advertising Summit. It’s not just about gathering data; it’s about creating new experiences that go beyond traditional market research methods.

We have been at the forefront of XR (Extended Reality) interviews since 2023. Now, at the Radio Advertising Summit, we’re taking things a step further by conducting the first-ever immersive research in a central location.