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Market Research Experimentation

  • Market Research Experimentation
    25 February 2020

    Artificial Intelligence In Market Research Using Voice Assistant

    Artificial Intelligence in Market Research is not exactly a fresh news. For a few years now, we heard talking about Big Data, Machine Learning, Social Listening, that are all data analysis tools which exploit, almost independently, “intelligent” algorithms that are able to become more intelligent with time. Yet nobody or…
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  • Market Research Experimentation
    27 September 2017

    Market segmentation research

    I have never been involved in market segmentation research, because my duty is to intervene after that people have…
  • Market Research Event
    25 October 2016

    My workshop at Assirm: CATI vs CAWI

    There were never in the world two opinions alike, any more than two hairs or two grains. Their most universal…
  • Market Research Event
    25 October 2016

    A blog about CATI surveys? Why not!

    Your house is your larger body. It grows in the sun and sleeps in the stillness of the night; and…
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