Market Research Experimentation

Market Research Experimentation

25 February 2020

Artificial Intelligence In Market Research Using Voice Assistant

Artificial Intelligence in Market Research is not exactly a fresh news. For a few years now, we heard talking about Big Data, Machine Learning, Social Listening, that are all data analysis tools which exploit, almost independently, “intelligent” algorithms that are able to become more intelligent with time. Yet nobody or…
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Market Research Experimentation

21 April 2020

Smart Market Research: the evolution of traditional research

In these times when we are having to make a fresh start, we should start off with market…
Market Research Experimentation

17 October 2018

How to find respondents for a survey

Both in quantitative and qualitative market research, even if you have the perfect questionnaire, without the right audience to interview,…
Market Research Experimentation

3 October 2017

Mobile surveys market research, performance, flaws and solutions)

Let’s begin immediately by clarifying some basic definitions, because I want you to understand in which stormy regulations we’re standing,…
Market Research Experimentation

27 September 2017

Market segmentation research

I have never been involved in market segmentation research, because my duty is to intervene after that people have…
CATI Survey Method

1 November 2016

The 7 best technologies for telephone market research

What’s the main purpose of a researcher? Doing research. There’s no doubt that this would be the first answer to…
CATI Survey Method

25 October 2016

My workshop at Assirm: CATI vs CAWI

There were never in the world two opinions alike, any more than two hairs or two grains. Their most universal…
CATI Survey Method

25 October 2016

A blog about CATI surveys? Why not!

Your house is your larger body. It grows in the sun and sleeps in the stillness of the night; and…

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