Market Research Overview

Market Research Overview

15 April 2022

¿Cómo encuentro a los encuestados en las redes sociales?

¿Recuerdas la última vez que estuviste esperando en la estación, o tu última pausa para comer en el trabajo? Apuesto a que la mayoría de las personas que te rodeaban tenían la cabeza bajada y se desplazaban por las redes sociales en sus…
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Market Research Event

10 September 2020

The best AI tool for market research

I’m biased, I can’t hide it: I feel this AI tool for market research as my own creature. …
Market Research Overview

30 March 2020

Coronavirus y Soluciones de Vida: la investigación de mercado en Italia no se detiene

Por usar una metáfora del fútbol, el partido Italia-Coronavirus está terminando 3 a 5 a favor de Italia y, queridos…
Market Research Overview

4 January 2019

Barbara Galli, an interview with the Master of Web Listening

We decided to interview Barbara Galli, one of the most experienced market researchers in Italy, especially because of the ductility…
Market Research Overview

13 November 2018

What France Really Thinks Of The UK, Post-Referendum

Brexit has been a hot topic since the early stages of the referendum and has morphed into a huge galactic…
Market Research Overview

29 August 2018

Difference between customer satisfaction and customer delight

Customer delight is achieved through a WOW effect, a level of satisfaction that goes beyond expectation. In terms of market research,…
Market Research Event

5 December 2017

Telephone surveys in Europe

With this article I want to show you an overview of the European market research industry, percentage, methods, the most…
Market Research Overview

29 November 2017

Quantitative research for social science

When you get a phone call and someone asks you: «When is the last time you cried? Are you satisfied…
Market Research Overview

17 October 2017

Difference between qualitative and quantitative research

Quantitative Research investigates a large number of people by submitting questionnaires based on multiple, numeric answers (0 to 10) and open…
Market Research Experimentation

27 September 2017

Market segmentation research

I have never been involved in market segmentation research, because my duty is to intervene after that people have…
Market Research Overview

12 September 2017

What do respondents think about you?

Let’s start from a fact: The telephone interview is a very useful tool for the gathering of information in social…
Market Research Overview

5 September 2017

Measuring ROI in market research is something good and right

Let’s talk about ROI. Do we know what this is all about? Briefly: ROI is the return on the investment,…
Market Research Overview

29 August 2017

Needs and customer’s desires, You Ask and We Survey

Defining a philosophy through which a company can effectively pursue its goals is not one of the simplest things when…

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