Printemps des Études 2020: Quantitative market research using smart devices

2020 will remain an unforgettable year for an infinite number of reasons, but one in particular will remain tattooed in my brain: I have never participated in so many webinars (as a speaker) in my whole life. All the events and international market research conferences have had to adapt. The Printemps des Études 2020 this […]

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Smart Market Research: the evolution of traditional research

In these times when we are having to make a fresh start, we should start off with market research. It has to be smarter than ever. When the Internet spread globally, market research made an important u-turn, from telephone to online quantitative research. And then Panels were born, like a wellspring where you can constantly catch […]

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