How to find respondents for a survey

Both in quantitative and qualitative market research, even if you have the perfect questionnaire, without the right audience to interview, you risk to get nothing. If you’ve asked yourself how to find respondents for a survey, here you’ll find an infallible solution. First of all, it’s important to understand if the audience you’re trying to […]

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Difference between customer satisfaction and customer delight

Customer delight is achieved through a WOW effect, a level of satisfaction that goes beyond expectation. In terms of market research, a satisfied customer’s contentment lies somewhere between their expectations and the desired results. A delighted customer, however, will feel that the desired results have not only been met, but also exceeded. It’s very important to […]

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