How to listen to customers to avoid crucial mistakes

We’re living in the era of overabundance rather than welfare, and desire more than what we need. We’re constantly encouraged with that, and most of the times we don’t even actually need it, thus we lose sight of our real reference points. When you’re working in this industry, with CATI surveys, your priority is to […]

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When should a CATI survey specialist intervene on the questionnaire

Have you ever wondered what happens when we receive a questionnaire? Oh wait, maybe I just started with the wrong question. Let’s get back and rewind. Premise: what is a survey? If you’re visiting this blog you certainly know what it is, but I’ll just repeat it because repetita iuvant. A survey is a study […]

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